Project Type: CD-ROM
The main menu of the Inova Weekend Athletes' CD-ROM builds following an animated introduction. Voice-over directs the user to the features of the CD-ROM.
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Inova Health System is located in the greater Washington D.C. area. A client of Greystone.Net, AVID Design was contracted to create the interactive portions of a system wide campaign to promote Inova's Sports Medicine Program. As Creative Director and Project Manager of AVID Design, Jay Kelly was responsible for Art Direction and Development for the Inova Weekend Athletes or "Weekend Warriors" Interactive CD-ROM.
This CD-ROM provided adults ranging from beginner to experienced athlete with a wealth of information regarding sports medicine. The CD incorporates interactive animation, video, audio and music to direct users to appropriate information.
Web links to the Inova Health System website take users to information available on the site, with no need to navigate through the site to find the information sought. Inova is also available to record site activity coming from the CD allowing for real-time ROI tracking. Users are able to locate contact information for Doctors throughout the Inova Health System and link to on-line scheduling.