CD-ROMs are a highly-effective marketing tool which combine video, audio, animation, graphics and text into a compact and engaging presentation. Viewers are exposed to a wealth of information in a compelling, interactive manner that no other medium can provide. Using CD-ROM, you can tell your story, provide interactive applications, and condense massive amounts of printed material, video, audio and more into one streamlined, easy-to-use presentation.
When promoting a website, other media require an audience to remember URLs and type them into browsers, and email is often deleted before it gets to the inbox. CD-ROM is the only physical way you can deliver links to information on your website directly to your audience’s computer screen. With one click, users are taken directly to your site. These links are trackable as well, providing a direct correlation to tracking ROI (Return On Investment). Traffic to your site can be increased dramatically through CD-ROM-based marketing. Even long after the initial site traffic increase of any marketing campaign, traffic increases following a CD-ROM campaign are often maintained at higher levels.
CD-ROM eliminates bandwidth concerns in an environment where the majority of the Web’s users connect through low-bandwidth, dial-up connections. You can stimulate your audience with video, voice-over and interactive animation without beign concerned about download time. CD-ROMs can be designed to run on a variety of platforms, enabling virtually anyone with a computer to view them.
Response rates to CD-ROM used in mass mailings are often 3 to 6 times higher than printed marketing pieces. Traditional print marketing is often discarded without a glance and no impression is made. CD-ROMs have a perceived value, and research has shown that even if they are not immediately viewed, they are often stored for later viewing. This fact alone increases the number of impressions you can make mailing CD-ROMs rather than using traditional, printed mailings.
Jay Kelly has been a pioneer in the development of CD-ROM projects for a variety of companies ranging from small start-ups to Fortune 500 companies. From the simplest marketing campaign or software demo, to tutorials, training, education, entertainment, and trade show presentations, Jay Kelly Interactive Design will turn what used to be a one-dimensional experience into one that is richly engaging and impressive to all audiences - and often at a lower cost than that of other means of communication.
CD-ROMs are the only physical way you can give someone links to your website.
Not only are they great for getting people to your site, you can train them to use your site, tell them your story, educate them, raise funds... the possibilities are endless.
CD-ROMs can combine audio, video, voice-over, web-tutorials, text, graphics and animation for a truly engaging experience. You can even track web links from a CD and get real-time reports on ROI.
Click the image to see our portfolio of CD-ROMs.